“At Live Good, we believe love is real,” said Jennifer. “I share this truth with our team often because it keeps us focused on the greater mission: to serve those in need and to create bridges of opportunity, especially for young people searching for their place in the world.
What I rarely acknowledge is that hate is also very real. No other creatures on earth have the capacity to hate the way humans do. Animals may struggle for survival, but they do not destroy out of malice… But we can turn our brilliance against one another. The same human mind that creates art, music, and poetry can also invent reasons to divide and destroy.
And yet, it is the same humanity that holds the power to love with unimaginable depth. We are the only species that will protect forests on other continents, care for animals in the wild, and reach across oceans to offer aid to people we will never know. This paradox, our ability to hate, and our even greater ability to love, is what defines us.”
Taking this commitment a step further, Live Good is creating meaningful entry-level positions for recent college graduates, opportunities that are increasingly rare in today’s job market. The goal: to help young people apply their education, gain real-world experience, and grow confidently into their future careers.
Live Good was recently honored by the CEO and Publisher of the Orange County Business Journal with a nomination for 2025 Innovator of the Year, recognizing the company’s commitment to blending business with social impact.
Rooted in the belief that business can be a true force for good, Live Good Inc. continues to expand its humanitarian reach. This year, the mission-driven organization has extended its efforts beyond statewide food drives and educational partnerships to include initiatives that protect endangered animals and build bridges of collaboration across borders.
“One of my favorite things to do is to visit the redwoods along the California coast,” Jennifer shared. “Standing in the presence of these majestic giants, our human problems seem to fade away. Some of these living trees are thousands of years old, silent witnesses to centuries of history, to the rise and fall of civilizations… In their presence, you can’t help but feel a profound humility, a reverence for all that endures beyond human understanding. They remind us that there is a natural rhythm to life and that we are all part of something greater.”
As the world enters a time of rapid technological change, Jennifer emphasizes the importance of staying anchored in compassion.
“Human brilliance is a gift. Our ability to create, to discover, and to dream should never be taken for granted. Yet brilliance alone is not enough. Love must be the guide. Without love, intelligence builds weapons instead of bridges. It seeks control instead of connection. But guided by love, intelligence becomes a force of healing, capable of curing the greatest wounds of our time.”
For more information about Live Good Inc. and to sign up for their newsletter, visit Live Good Inc. Follow on Instagram, Facebook and Threads.
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Source: Live Good Inc.
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