Study reflects how shoppers evaluate trust, reliability, and long-term confidence when selecting a spa or hot tub brand.
NEWPORT BEACH, CA, UNITED STATES, January 6, 2026 /EINPresswire.com/ — Lifestory Research today announced the results of the inaugural 2026 America’s Most Trusted® Hot Tub Study, introducing the first independent benchmark of consumer trust within the spa and hot tub marketplace. This new category expands the scope of the America’s Most Trusted® program, which launched in 2013 and has since grown to include more than 75 research studies examining how consumers assign trust to brands associated with the home.
The program’s purpose is to provide a consumer-driven view of trust, grounded in real shopping experiences rather than expert panels, editorial rankings, or industry selections. Consistent with the broader America’s Most Trusted® framework, each brand in the 2026 Hot Tub Study is evaluated using a Net Trust Quotient Score and corresponding Star Rating, creating a standardized way to compare trust strength across competing manufacturers.
Jacuzzi Ranked Most Trusted Hot Tub Brand in 2026
In the inaugural study results, Jacuzzi received the highest trust ranking among leading spa and hot tub brands. Jacuzzi earned a Net Trust Quotient Score of 106.7 and a five-star trust rating, reflecting strong confidence from consumers who evaluated the brand while actively shopping for a hot tub.
The findings are based on feedback from 5,742 individuals across the United States who reported considering or shopping for a spa hot tub within the past 12 months. Unlike review-driven or expert-opinion studies, this research is grounded entirely in the perspectives of verified shoppers, capturing trust as it develops through real-world expectations, product comparisons, and purchase decision experiences.
The inaugural study evaluated Jacuzzi, Hot Spring Spas, Sundance Spas, Bullfrog Spas, and Caldera Spas, the brands most widely recognized and considered by shoppers in the marketplace today. In addition to Jacuzzi’s five-star leadership position, Hot Spring Spas earned a four-star trust rating, while Sundance Spas, Bullfrog Spas, and Caldera Spas received two-star ratings in the category. Together, these index scores and star ratings provide the first structured view of how consumers perceive trust, reliability, and long-term confidence when selecting a spa or hot tub brand.
For more information, visit the study page: https://www.lifestoryresearch.com/2026-americas-most-trusted-hot-tub-brands.
About the America’s Most Trusted® Study
The Lifestory Research America’s Most Trusted® study is the longest-running independent research program that examines consumers’ opinions on brand trust. Lifestory Research conducts the annual survey in which people anonymously assess brands encountered while searching for specific products. This research uses the highest-quality social and opinion science practices to provide consumer-driven data insights. America’s Most Trusted® is a registered trademark of Lifestory Corporation. For more information, visit https://www.lifestoryresearch.com/americas-most-trusted.
About Lifestory Research®
Leaders, companies, and brands know that great ideas are only helpful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. For more information, please visit www.lifestoryresearch.com.
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Eric Snider
Lifestory Research
+1 949-234-6940
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